Hello, I'm Jara Solis.

I build the revenue engines for growth stage companies.

Jara Solis VP of marketing leader Canada and US, creating growth strategies for brands, enterprise and PLG.

I turn brand, product, and performance into growth systems that scale — driving $60M+ in revenue with $20M+ in spend for brands like Dyson, Charlotte Tilbury, and Jungle Scout.

EXPLORE LEADERSHIP
WORK WITH ME

Trusted by teams at:

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Dyson

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Charlotte Tilbury

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Ancestry

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Acid League

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Jungle Scout

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Shoelace Agency

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Trusted by teams at: ✳︎ Dyson ✳︎ Charlotte Tilbury ✳︎ Ancestry ✳︎ Acid League ✳︎ Jungle Scout ✳︎ Shoelace Agency ✳︎

Jara Solis VP of marketing leader Canada and US, creating growth strategies for brands, enterprise and PLG.

About me

Most companies don’t have a marketing problem — they have a growth system problem.

I’ve spent the last decade building and fixing those systems across SaaS, DTC, and enterprise:

  • Scaling PLG motions into real revenue (not just activation)

  • Building ABM engines that convert into pipeline

  • Aligning brand and performance to drive efficient growth

Different industries. Same outcome: revenue that compounds.

Read my full leadership philosophy »

Conference room with a large window, a study table surrounded by beige chairs, a potted plant, and a large screen displaying Q2 revenue performance with upward trend charts.

The Work

A selection of the systems I've built, the teams I've led, and the outcomes we delivered.

Scaling PLG Into Revenue (SaaS)

Problem: Product-led growth was driving usage, but not revenue.

What I did:

  • Built a commercial-first PLG framework across Product, Marketing, and Sales

  • Introduced monetization triggers and lifecycle conversion layers

Result:
→ $420K+ revenue in one quarter
→ +20% retention lift
→ Repeatable GTM motion adopted at leadership level

Building an ABM Revenue Engine (Enterprise SaaS)

Problem: High-value accounts weren’t converting despite strong demand.

What I did:

  • Defined ICP using intent + behavioral signals

  • Aligned Marketing + Sales around account penetration strategy

Result:
→ 70% account penetration
→ 35% booking rate
→ $2.2M closed-won revenue

VIEW ALL STRATEGIES

$60M+ Revenue Impacted

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$20M+ Budget Owned

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Growth Marketing

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Performance Saas

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Demand Generation

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PLG

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ABM

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DTC

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$60M+ Revenue Impacted ✳︎ $20M+ Budget Owned ✳︎ Growth Marketing ✳︎ Performance Saas ✳︎ Demand Generation ✳︎ PLG ✳︎ ABM ✳︎ DTC ✳︎

Want the full picture?

Here's my CV and where to find me.

EXECUTIVE PROFILE
Connect on Linkedin
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.

Let’s talk.

Whether you’re hiring a VP or exploring fractional support, here’s the best way to connect.

  • For executive recruiters or companies looking for a full-time growth leader.

    [Connect by email] or [Connect on LinkedIn]

  • For Series A+ founders, CEOs, and the recruiters working with them — GTM audits, growth marketing, and fractional leadership without the full-time hire. Book a 15-minute call.

    [Book your strategy intro]

  • If you just want to connect or talk growth, feel free to reach out on LinkedIn.