The Work

A selection of the revenue systems I’ve built, the teams I’ve led, and the outcomes they delivered.

Growth Story 1 — PLG

Scaling PLG Into Revenue
(High-growth SaaS · Product-Led Growth System))

Mandate

Build a PLG motion from scratch with full executive alignment.

Ownership

Led a cross-functional revenue taskforce across Product, Engineering, Marketing, and Finance to redesign PLG into a monetized growth system.

Owned end-to-end responsibility for turning product usage into predictable revenue through lifecycle, monetization, and retention strategy.

Execution

Built a commercial PLG framework introducing monetization triggers, lifecycle conversion points, and retention mechanics across the customer journey.

Outcome

→ $420K+ quarterly revenue impact
→ +20% retention improvement
→ Repeatable PLG-to-revenue motion embedded into GTM

Growth Story 2 — ABM ‍

Building an ABM Revenue Engine
(Enterprise SaaS · Sales & RevOps)

Mandate

Build an ABM system that Sales actively trusts and uses to close revenue.

Ownership

Partnered with CRO, Sales, and RevOps to design and execute a unified enterprise growth system aligned to pipeline and revenue conversion.

Execution

Defined ICP using intent + behavioural signals, built account prioritization model, and aligned Marketing and Sales around a shared revenue motion.

Outcome:
→ 70% account penetration
→ 35% booking rate
→ $2.2M closed-won revenue

Office conference room with a large window, a white table surrounded by six beige chairs, and a large digital screen on the wall displaying a sales performance report for quarter 2, showing a revenue of $420,000 and upward trending graph.

Growth Story 3 — The Full-Funnel

Owning the Full Revenue Funnel
(High-growth SaaS · Revenue System Optimization)

Mandate

Transform fragmented marketing channels into a predictable revenue engine.

Ownership

Owned end-to-end revenue system spanning acquisition, lifecycle, conversion, and pipeline performance across PLG and enterprise motions.

Execution

Rebuilt acquisition, lifecycle, and CRO systems into a unified funnel model, aligning marketing activity directly with revenue outcomes.

Outcome
→ +25% YoY revenue growth
→ +30% qualified pipeline growth
→ +56% MQL-to-Opportunity improvement
→ $400K cost savings through efficiency gains

Growth Story 4 — DTC Brands

Scaling 200+ Brands
(DTC & E-commerce · Multi-Brand Growth System)

Mandate

Drive scalable growth across a multi-brand portfolio with ownership of performance and expansion.

Ownership

Led a 26-person growth organization responsible for portfolio performance, retention, upsell strategy, and P&L accountability across 200+ ecommerce brands.

Execution

Built scalable operating model for account growth, including upsell systems, performance tracking, and cross-client growth optimization.

Outcome
→ +33% ARR growth
→ +20% customer expansion
→ Scalable team + operating system across portfolio

Office desk with laptops, documents, pens, potted plants, and large window showing greenery outside.
Agency growth strategy provided to 200 DTC brands by Jara Solis

Growth Story 5 — Luxury & Consumer Brands

Expanding Affiliate & CRM Revenue
(Luxury & DTC · Dyson, Charlotte Tilbury, Reiss)

Mandate

Increase channel-level acquisition and revenue through strategic affiliate partnerships, commission structures, campaigns, and personalized lifecycle marketing — driving brand awareness, customer acquisition, and retention.

Ownership

Owned affiliate/partnership strategy and CRM programs across a combined $20M budget spanning Dyson, Charlotte Tilbury, and Reiss.

Execution

Rebuilt affiliate partner strategy and email lifecycle programs across a 2.3M+ subscriber base.

Outcome
→ $6M+ affiliate revenue at 300%+ ROI
→ $7M in email-driven sales
→ 5% CVR lift through CRO programs

$60M+ Revenue Impacted

✳︎

$20M+ Budget Owned

✳︎

Growth Marketing

✳︎

Performance Saas

✳︎

Demand Generation

✳︎

PLG

✳︎

ABM

✳︎

DTC

✳︎

$60M+ Revenue Impacted ✳︎ $20M+ Budget Owned ✳︎ Growth Marketing ✳︎ Performance Saas ✳︎ Demand Generation ✳︎ PLG ✳︎ ABM ✳︎ DTC ✳︎

Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.

Let’s talk.

I'm currently open to VP Marketing / Growth leadership roles across DTC, SaaS, and consumer brands, plus select fractional engagements.

  • For executive recruiters or companies looking for a full-time growth leader.

    [Connect by email] or [Connect on LinkedIn]

  • For Series A+ founders, CEOs, and the recruiters working with them — GTM audits, growth marketing, and fractional leadership without the full-time hire. Book a 15-minute call.

    [Book your strategy intro]

  • If you just want to connect or talk growth, feel free to reach out on LinkedIn.