The Work

A selection of the revenue systems I’ve built, the teams I’ve led, and the outcomes they delivered.

Growth Story 1 — PLG

Scaling PLG Into Revenue
(High-growth SaaS · Product-Led Growth System))

Mandate

Build a PLG motion from scratch with full executive alignment.

Ownership

Led a cross-functional revenue taskforce across Product, Engineering, Marketing, and Finance to redesign PLG into a monetized growth system.

Owned end-to-end responsibility for turning product usage into predictable revenue through lifecycle, monetization, and retention strategy.

Execution

Built a commercial PLG framework introducing monetization triggers, lifecycle conversion points, and retention mechanics across the customer journey.

Outcome

→ $420K+ quarterly revenue impact
→ +20% retention improvement
→ Repeatable PLG-to-revenue motion embedded into GTM

Growth Story 2 — ABM ‍

Building an ABM Revenue Engine
(Enterprise SaaS · Sales & RevOps)

Mandate

Build an ABM system that Sales actively trusts and uses to close revenue.

Ownership

Partnered with CRO, Sales, and RevOps to design and execute a unified enterprise growth system aligned to pipeline and revenue conversion.

Execution

Defined ICP using intent + behavioural signals, built account prioritization model, and aligned Marketing and Sales around a shared revenue motion.

Outcome:
→ 70% account penetration
→ 35% booking rate
→ $2.2M closed-won revenue

Office conference room with a large window, a white table surrounded by six beige chairs, and a large digital screen on the wall displaying a sales performance report for quarter 2, showing a revenue of $420,000 and upward trending graph.

Growth Story 3 — The Full-Funnel

Owning the Full Revenue Funnel
(High-growth SaaS · Revenue System Optimization)

Mandate

Transform fragmented marketing channels into a predictable revenue engine.

Ownership

Owned end-to-end revenue system spanning acquisition, lifecycle, conversion, and pipeline performance across PLG and enterprise motions.

Execution

Rebuilt acquisition, lifecycle, and CRO systems into a unified funnel model, aligning marketing activity directly with revenue outcomes.

Outcome
→ +25% YoY revenue growth
→ +30% qualified pipeline growth
→ +56% MQL-to-Opportunity improvement
→ $400K cost savings through efficiency gains

Growth Story 4 — Agency

Scaling 200+ Brands
(DTC & E-commerce · Multi-Brand Growth System)

Mandate

Drive scalable growth across a multi-brand portfolio with ownership of performance and expansion.

Ownership

Led a 26-person growth organization responsible for portfolio performance, retention, upsell strategy, and P&L accountability across 200+ ecommerce brands.

Execution

Built scalable operating model for account growth, including upsell systems, performance tracking, and cross-client growth optimization.

Outcome
→ +33% ARR growth
→ +20% customer expansion
→ Scalable team + operating system across portfolio

Office desk with laptops, documents, pens, potted plants, and large window showing greenery outside.
Agency growth strategy provided to 200 DTC brands by Jara Solis

$60M+ Revenue Impacted

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$20M+ Budget Owned

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Growth Marketing

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Performance Saas

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Demand Generation

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PLG

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ABM

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DTC

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$60M+ Revenue Impacted ✳︎ $20M+ Budget Owned ✳︎ Growth Marketing ✳︎ Performance Saas ✳︎ Demand Generation ✳︎ PLG ✳︎ ABM ✳︎ DTC ✳︎

Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.
Minimalist office workspace with a beige chair, glass desk, two white drawers on either side, and a large empty whiteboard on the wall.

Let’s talk.

I’m currently open to Marketing leadership roles in SaaS and growth-stage companies.

I partner with organizations looking to scale revenue systems across PLG and enterprise motions — with a focus on acquisition, lifecycle, monetization, and retention.

  • For executive recruiters or companies looking for a full-time growth leader.

    [Connect by email] or [Connect on LinkedIn]

  • For Series A+ founders, CEOs, and the recruiters working with them — GTM audits, growth marketing, and fractional leadership without the full-time hire. Book a 15-minute call.

    [Book your strategy intro]

  • If you just want to connect or talk growth, feel free to reach out on LinkedIn.